First Wine and Beer Specialty Shop to Open in Asheboro Since Alcohol Vote ASHEBORO, NC (Feb. 22, 2009) – Since Asheboro voters approved the sale of beer, wine and mixed drinks on July 29, the heart of downtown is taking on a new look. A specialty wine and beer shop has opened – and it’s the first one to do so.

Lumina Wine and Beer will be holding its grand opening on Friday, Feb. 27 with a ribbon cutting at 4 p.m. A wine tasting and reception will follow until 6 p.m. A wine tasting will be held on Saturday from 2-4 p.m.

The shop has a cozy bar and serves wine only. Beer may be purchased and consumed off the premises.

Owners Jennifer Parrish, 37, her brother Tim Moss, 24 and girlfriend Emily Hieronymus, 24, fashioned their store after a similar one in Sylva, N.C. “It’s a great place to relax after work and features an interesting selection of wines,” said Parrish. “Our store carries wines you typically don’t find at chain stores. And we’re the only specialty shop within a 20 mile radius of Asheboro.”
Parrish explained they chose the Sunset Avenue location because of Asheboro’s charming downtown. “The building was exactly the right size, with a great corner location and plenty of parking. It has this amazing hand painted floor which gave us real inspiration for how we wanted the shop to look and feel.”
She added “Tim and I visited Sonoma a couple of years ago and had kind of joked that if ever Asheboro legalized alcohol, we'd open a wine shop. This past summer, the three of us decided that we should if we ever wanted to do…now was the time!”

The three owners are no stranger to entrepreneurship and hard work. Hieronymus grew up in a family seafood and restaurant business in Wilmington. She later managed a boutique there and a restaurant at Wrightsville Beach. Parrish brings 15 years of retail sales management and marketing to the table. She says her brother is the “jack of all trades,” having supervised construction crews in Wilmington.

Lumina Wine and Beer is located at 152 Sunset Avenue. Doors are open Tuesday and Wednesday 11 a.m.- 7 p.m. and Thursday – Saturday 11 a.m.- 8 p.m. Wine tastings will be held every other Saturday from 2-4 p.m. For information, call 336.610.1060.

Lumina Wine and Beer Debut

Lumina Wine and Beer proudly opened their doors on January 9, 2009. The response to our new shop has been wonderful. We appreciate everyone's support throughout this endeavor. It has been fun hanging out with our "old" friends, and meeting many new ones.

We have a great inventory of foreign and domestic wines and microbrewed beers - something sure to please everyone's palate. Wine is sold by the glass, and can be enjoyed while sitting at our handcrafted bar, lounging on one of the leather love seats in a cozy corner of the shop, or just hanging out and perusing our wide variety of wine and beer selections.

Please join us for a wine tasting on Thursday, February 5th from 5:00 to 7:00 PM. Special guest Laurie Cole, a representative of Tryon Distributing, will pour four varietals from Gnarly Head Cellars:

-Old Vine Zin
-Cabernet Sauvignon
-Chardonnay
-Pinot Grigio (New Release for 09')

Check out Gnarly Head Cellars online at: http://www.gnarlyhead.com/

Thursday night only, all Gnarly Head wines will be $10. The tasting is free of charge so come out and experience these great Californian wines for yourself.

Thanks,
Tim, Em, and Jen

A special thanks to Stephen Yelverton who came in and took some great pictures to post on our blog!

Some final pictures

These pictures are the final touches before the grand opening. Last weekend we had an open house and wine tasting. There was a great turnout and lots of support from the Asheboro community. We will be announcing the grand opening soon. Please stay tuned...

A work in progress....

This is Tim, Emily and Jennifer's (Tim's sister) new venture. It is in downtown Asheboro, basically main street, but called Sunset Ave. Their store is a 1000 square foot building built in 1924. Tim (mostly) and some of his friends have done awesome renovations on the building, revealing its true charm and authenticity. The stucco wall came down and revealed the original brick. The "fake" ceiling was removed, revealing an original 1924 tongue and groove ceiling. It has been painted, a bar has been built (by Tim), and decorations in place by Emily. Tim's mom (Vicki) and her boyfriend J have been very supportive in this endeavor, helping out with wine coolers, antique apple crates, lighting, wine racks, and moral support.

They plan to be open by Christmas. Please wish them luck.

Here are some pictures taken of the renovations, but not complete yet!

Lumina Wine and Beer

Lumina Wine and Beer is right around the corner from being Asheboro's first wine shop! This little North Carolina town was shaken up in July 2008 when the popular vote was no longer against the sale of alcohol. The idea for this store was born shortly after.